“And I think the reason we’ve been able to keep evolving over 30 years into different categories is that we’re not a trend.Looking to shop rachel ashwell? You’ve come to the right place! On Etsy, you can find a wide range of rachel ashwell online in India, from one-of-a-kind handcrafted options to vintage treasures ready to be loved again. I think my whole life there has been that kind of inspiration watching her painstakingly appreciate little details,” said Ashwell. She would collect ribbons and fabrics, and she would always do something differently than the others - she wanted it to be timeless. “I used to watch her make all the clothes for her dolls. “Whether it’s a whole blouse or dress from a flea market, or just ruffles or patches of fabric, I will buy it.” That passion comes from her mother, who was an antique doll dealer. In recent years, she has collaborated with a number of brands, including Sea NY on apparel, Tutublue on rash guards, and Cabbages & Roses on loungewear.Īlong with a passion for antiques, Ashwell has always had a parallel passion for vintage clothing and textiles, she said. Her more affordable Simply Shabby Chic line is available at Target stores. Now, the Santa Monica store is the sole flagship, from which she runs her interior design and Shabby Chic couture businesses. At its height, there were 15 Shabby Chic stores worldwide. Both the Violet Rose top and Georgia dress (coming in a later delivery) are inspired by the designer’s vintage archives: “All of them have elements of me, whether in prints, ruffles or fabrications.”Īshwell has reinvented her brand several times in its three-decade lifespan - filing bankruptcy in 2009, taking on investors, then regaining full ownership in 2013. Key styles include the Lily slip dress, named after Ashwell’s daughter, with ruffle details at the hem that are “quintessential Shabby Chic,” said Ashwell, who splits her time between Santa Monica and a sheep farm in her native England. The clothing has a feminine vibe, with faded florals, easy draping and frilly details reminiscent of the designer’s dreamy-earthy, crystal chandelier and paint-chipped interiors aesthetic. It’s not like I wanted to create something to fill a void in the marketplace, I just thought this is what I love, it’s practical and functional, with attention to detail.”
“Although I’ve been focused on the home, we have dabbled in manufacturing ourselves,” Ashwell told WWD, noting that the collection is a response to customers coming into stores, sending e-mails and Instagram DM inquiries about vintage pieces the interior designer herself wears. The collection is being manufactured by Mod Stage Apparel Inc. Cannes Film Festival 2023: Live Updates of All the Looks From Red Carpets, Arrivals and Photocalls
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